ABOUT PLATINUM DMC COLLECTION
PLATINUM DMC COLLECTION is the North American Sales Office for the World's Leading DMCs-- an elite selection of Destination Management Companies throughout the world. Click here to see our current roster of Platinum DMCs. We are your first step in the meeting, incentive and group tour planning process!
6125 Chowen Avenue South
Edina, MN 55410
Platinum team’s combined experience of over 100 years in both planning and operations assures you of:
• Highest quality DMC selection through our extensive personal experience and
demanding due diligence process with each DMC.
• Time and Cost Savings
• Access to superior destination expertise.
• The most creative ideas, exclusive venues and unique entertainment.
• Assistance with program and venue sourcing/ negotiations.
• Destination Education through face to face meetings, educational trips, webinars,
and tradeshow participation.
All at no cost to you!
The Platinum Team:
Colleen Abernethy brings more than 30 years of experience in the meetings and incentive industry to her role as the Founder and Managing Director of Platinum DMC Collection. Her experience began with trip directing and on-site operations with Carlson Marketing Group, MotivAction, Incentives Unlimited and World Travel & Incentives. Colleen later moved in house at Motivaction where she worked as Purchasing and Planning Manager. Colleen then worked for over 20 years as the Mid-West Regional Vice President of Sales and Marketing for Networld which in 2001 became StarCite Destination Solutions.
While at Networld/StarCite Colleen developed strong partnerships through her efforts to build and maintain long-term relationships with the elite group of DMCs she represented. Her passion and dedication to client satisfaction earned her the strong allegiance of both her DMC partners and her devoted clients. Forming Platinum DMC Collection as her own company has allowed Colleen to continue to develop her true passions- building relationships and helping her clients make dreams come true by providing them with global solutions.
Colleen was born and raised in Minnesota, and is a graduate of the University of Minnesota, Duluth, where she graduated Magna Cum Laude with a Bachelor of Social Development degree. She currently resides in Edina Minnesota with her son, Alex.
John is a founding partner and Director of Platinum DMC Collection. He holds an M.S. degree in Hospitality Management from Florida International University, a B.S. in Travel and Tourism Management from Michigan State University, and a Certificate in Hotel Marketing from the Centre International de Glion. Originally from Michigan, John has lived and worked all over the world, serving in executive positions in many leading tourism and hospitality operations, accumulating sales, marketing and operations experience on five continents. John has taught hospitality management and marketing courses at both Florida Internationa University and the International Culinary School at the Art Institute of Ft. Lauderdale. John is currently pursuing a Ph.D in Social Welfare at FIU where his research interests generally involve the application of hospitality practices into Public Health and Social Welfare, and social responsibility in the hospitality industry. John is fluent in the Latin American versions of both Spanish and Portuguese languages.
Western Regional Director
Margo has made the travel industry her field of expertise for the past 25 years and has a solid understanding of the changing market. Her work has covered a broad spectrum including hotel sales, corporate travel and all aspects of the incentive and meeting industry. With her career origins in Minneapolis, she accumulated knowledge of the incentive market with work at well-known third party incentive companies including MotivAction, Carlson Marketing Group, and World Travel and Incentives. This experience gave her a unique and extensive understanding of this specialty segment.A move to the West Coast provided fresh opportunities to build her career. She has worked with industry leaders such as JNR, Inc and has spent the last ten years as the Western Regional Vice President of StarCite Destination Marketing Group. Here, her key function was to provide US representation to Incentive and Meeting Suppliers from around the world, including Destination Management Companies (DMC’s), Tourism Departments, Convention and Visitors Bureaus, a variety of Destination Consortiums, Cruise Brokers and five star hotel properties.Throughout her career, Margo has handled the diverse needs of her clients. She values her Mid-West origins where she learned solid core values that translate to dealing with her clients in a flexible and straightforward manner. Her education at Northwestern College and the University of Minnesota gave her the necessary academic background for success, but just as important is the hands on learning she fondly calls “the universal school of experience".
Margo is a member of SITE and MPI.