BDPNEXT – Sweden

Hetta Fromhold
Country Manager

Hetta began her career in  the DMC industry in 2000. She then lived and worked for a while in Denver, Colorado, but returned to Scandinavia with her now 13 year old daughter in 2013. Since then she has worked with incentive, meetings and special interest groups across Scandinavia.

The Land of the Midnight Sun

Sweden is a beautiful country with a lot to offer visitors. From its stunning natural scenery to its vibrant cities and rich culture, there is something for everyone in Sweden. It’s known as the Land of the Midnight Sun because, during the summer months, the sun never sets above the Arctic Circle. This means that visitors can experience 24 hours of daylight, which creates a truly unique and magical atmosphere. Sweden is a safe and welcoming destination, and English is widely spoken, making it easy for visitors to navigate and communicate.

World Famous Landscapes
Sweden is a country of breathtaking natural beauty, with a diverse landscape that ranges from towering mountains and lush forests to pristine lakes and rugged coastlines. Nearly 70% of Sweden is covered in forests that are interspersed with crystal clear lakes and rivers, making it one of the most forested countries in Europe.

Stockholm, the capital of Sweden, is a vibrant and cosmopolitan city with a rich history and culture. It is also one of the most beautiful cities in the world, with its stunning archipelago, picturesque streets, and elegant architecture. Spread across 14 islands and connected by a network of bridges and canals, Stockholm is often referred to as the “Venice of the North.”

Sweden is known for its strong innovation culture and has a reputation for being a hub of creativity and technological advancement. Some of the factors contributing to Sweden’s innovative environment are: high emphasis on education and research, vital government support, collaboration between academia, government and industry, an entrepreneurial ecosystem, and a focus on sustainability. Many groups come to Sweden to learn about this innovation culture that has Sweden consistently at or near the top ranking of world’s most innovative countries

Amazing Summers in the South
Sweden’s summers are truly amazing, with long days of sunshine, warm weather, and plenty of opportunities to enjoy the outdoors. It’s a paradise for outdoor enthusiasts. In the summer, visitors can go swimming, fishing, hiking, biking, camping, and more. There are also many opportunities to try traditional Swedish activities such as kayaking, canoeing, and foraging.

A Winter Wonderland
Sweden is a winter wonderland, with a wide range of activities to enjoy in the snow, including dog sledding, snowmobiling, cross-country skiing, ice fishing, and viewing the spectacular Northern Lights. And, Sweden is home to the world-famous Icehotel, which is rebuilt each year from ice and snow.